Thrive Tribe Technologies is developing WooBoard CARE, a free-to-use directory intended to help Australian veterans find allied health providers accepting DVA Veteran Cards and taking new clients. The initial build targets physiotherapy and psychology across the Gold Coast, Brisbane and Ipswich, with providers potentially paying subscriptions for verified listings.
- First substantive WooBoard CARE product build underway
- Initial focus on physiotherapy and psychology in three Queensland regions
- Free access for veterans with proposed provider-funded subscriptions
- Listings to show DVA card acceptance, new-client availability and confirmation dates
- No launch date, pricing or national rollout committed
Queensland pilot gives WooBoard CARE a defined starting point
Thrive Tribe Technologies Limited (ASX:1TT) is moving WooBoard CARE from product roadmap to its first substantive build, targeting a very specific problem: helping Australian veterans identify allied health providers that accept Department of Veterans' Affairs Veteran Cards and are taking new clients.
The initial development scope covers physiotherapy and psychology across the Gold Coast, Brisbane and Ipswich. Veterans would use the service free of charge, while participating providers would potentially pay to maintain a verified listing. The company has not committed to a national rollout, an expansion timetable or final subscription terms.
Directory designed to answer the questions before an appointment
CARE is being built to show more than a provider's name and location. Its proposed listings would include discipline, DVA Veteran Card acceptance, new-client availability, direct contact details and the date on which the provider last confirmed its information.
That design matters because availability can change quickly. The confirmation date is intended to show users how current the information is, but the company is careful to distinguish verification from government approval, clinical accreditation or any guarantee of an appointment or treatment entitlement. Veterans would still contact providers directly.
Provider subscriptions create a possible revenue stream
The commercial proposition is straightforward but untested: providers would pay a subscription to keep a verified listing, while providers would not be able to buy search ranking, preferred placement or priority. That gives 1TT a potential recurring-revenue channel without charging the end user, although participation, pricing, delivery and adoption remain unresolved.
The work also represents a narrower application of the proposed Defence Wellbeing & Readiness Suite, which includes READY, CONNECT, RECOVER, CARE and LEAD modules. The current announcement concerns only CARE's directory and navigation function; it does not mean the broader suite is complete or available for defence deployment.
Veteran population and policy changes provide a sizeable backdrop
DVA recorded 302,030 Gold and White Card holders in its December 2025 treatment population report, including 98,318 people in Queensland. The announcement also points to the Federal Budget's allocation of $169.7 million over five years, plus $58.8 million a year ongoing, to increase allied health provider fees from 1 July 2027.
Those figures indicate a substantial potential user and provider environment, but they are not evidence of CARE demand or revenue. The immediate test is more practical: whether 1TT can build the directory, keep provider information current and persuade practices to participate in the initial three-region offering.
Bottom Line?
The concept now has a defined product scope, but its investment case will depend on launch execution, provider uptake and evidence that the directory generates recurring subscriptions.
Questions in the middle?
- When will the initial CARE directory be launched, and what subscription prices will providers face?
- How many providers will participate and keep their listings current across the three Queensland locations?
- Will usage and provider uptake support expansion beyond physiotherapy, psychology and the initial regions?