OMG Group posted a 44% increase in Q3 FY26 net sales, hitting a $6 million annual turnover milestone, while launching a dual matcha brand platform and securing national Woolworths distribution for new oat milk protein flavours.
- 44% year-on-year net sales growth in Q3 FY26
- National Woolworths ranging for three new PrOATein flavours
- Launch of dual-brand matcha platform with five-year supply deal
- Steve Smith appointed Non-Executive Director and 9.6% shareholder
- Improved operating leverage despite strategic investments
Sales Momentum and Milestones
OMG Group Limited (ASX:OMG) delivered a robust 44% year-on-year jump in net sales for Q3 FY26, reaching approximately $1.6 million for the quarter. This pushed the company's moving annual turnover (MAT) past the $6 million mark for the first time, underscoring accelerating commercial traction across grocery, food service, petrol, convenience, and ecommerce channels. The company’s CEO, Alex Aleksic, highlighted the quarter as a period of "strong commercial momentum and important strategic progress," with FY26 year-to-date net sales up 66% to around $4.7 million.
Customer receipts came in at about $1.8 million for the quarter, reflecting solid cash conversion despite a reported net operating cash outflow of $637,000. This outflow included one-off investments such as a $211,000 matcha supply deposit under a new long-term agreement, a $152,000 marketing campaign tied to the Summer of Cricket, and $30,000 in legal costs related to the matcha platform launch and M&A activity. Adjusted for these items, the company’s normalised net operating outflow improved to roughly $244,000, indicating enhanced operating leverage as the business scales.
National Woolworths Ranging Boosts Oat Milk Goodness
A key commercial win was securing a national ranging extension with Woolworths for three new Oat Milk Goodness PrOATein ready-to-drink flavours: Matcha & Strawberry, Banana & Peanut Butter, and Salted Caramel. These products will be stocked across all 943 Woolworths stores from late June to early July 2026, expanding the PrOATein range to five flavours nationally. The Matcha & Strawberry variant notably incorporates ceremonial-grade matcha sourced under the newly inked SANDAI supply agreement, integrating OMG’s emerging matcha platform into its flagship retail brand. This ranging extension followed a targeted Summer of Cricket marketing campaign that significantly boosted brand awareness and consumer demand, directly influencing Woolworths’ decision to broaden distribution. The new flavours will also be available through OMG’s multi-channel strategy beyond Woolworths, including grocery, petrol, and convenience outlets.
This development builds on OMG’s earlier success in expanding retail distribution and reflects the company’s focus on leveraging brand momentum to deepen market penetration. The national rollout is a critical near-term revenue catalyst and a tangible example of the company’s strategy to scale its core FMCG brands.
Dual Matcha Brand Platform Launch and Distribution Expansion
During the quarter, OMG launched a dual-brand matcha platform featuring Omura Matcha, targeting the premium ceremonial-grade segment, and Matcha Mode, aimed at the accessible mass market. This platform is backed by an exclusive five-year supply agreement with SANDAI Group for up to 350,000 kilograms of ceremonial-grade Japanese matcha annually, positioning OMG to address diverse consumer and food service segments from a single vertically integrated supply base. The strategy spans branded consumer products, food service distribution, and raw ingredient supply, creating multiple revenue streams.
OMG appointed Food & Dairy Co as the first official non-exclusive distributor for both matcha brands across food service channels, providing access to over 2,000 cafes and restaurants in New South Wales and Queensland. Notably, Food & Dairy Co’s purchases of OMG’s Oat Milk Goodness products surged approximately 170% in the three months to December 2025, signalling strong demand within its network. This appointment is a significant step in expanding OMG’s matcha footprint and complements the company’s existing partnerships and supply agreements.
Further validating the ingredient supply channel, OMG recently secured a collaboration with Sydney-based specialty coffee roaster The Little Marionette for the supply of 100% ceremonial-grade Japanese matcha as a raw ingredient. This agreement marks the first commercial validation of OMG’s ingredient supply pillar, adding a high-margin revenue stream alongside branded product sales and distribution. This move reinforces OMG’s vertically integrated approach to the matcha market, spanning both premium hospitality and retail sectors.
Board Strengthening and Strategic Outlook
Subsequent to quarter-end, OMG appointed internationally renowned cricketer Steve Smith as Non-Executive Director, formalising his role as a co-founder of Oat Milk Goodness and a 9.6% shareholder. Smith’s global profile and networks across sport, media, and consumer markets are expected to bolster distribution and brand engagement opportunities. Concurrently, Tim Freeburn was appointed Executive Chairman, signalling a refreshed leadership dynamic aimed at accelerating growth.
Looking ahead, OMG is entering a critical execution phase with multiple near-term revenue catalysts, including the on-shelf launch of new PrOATein SKUs in Woolworths and scaling of the matcha platform across distribution and ingredient supply channels. The company’s capital-light model, expanding distribution footprint, and growing portfolio of scalable FMCG brands underpin a clear pathway toward sustainable profitability.
Despite the strategic investments weighing on short-term cash flow, OMG’s cash balance of approximately $1.6 million and total available funding of about $2.1 million provide operational flexibility to support ongoing growth initiatives and product launches.
These developments come on the back of OMG’s recent collaboration with The Little Marionette which expanded its premium matcha supply strategy, and the appointment of Food & Dairy Co as matcha distributor that opened access to thousands of hospitality venues, both critical pillars of OMG’s evolving matcha business.
Bottom Line?
OMG Group’s push into national retail and vertically integrated matcha supply sets the stage for scaling revenue, but the path to cash flow breakeven hinges on execution of new product rollouts and distribution expansion.
Questions in the middle?
- How will the national rollout of new PrOATein flavours impact OMG’s sales trajectory in Q4 FY26?
- Can the dual-brand matcha platform sustain growth across both premium and mass-market segments?
- What commercial opportunities will Steve Smith’s appointment unlock beyond brand awareness?