Latest Adaptive Media News

Vinyl Group has completed its $10.5 million acquisition of Val Morgan Digital, boosting its digital media revenue by 73% and audience reach to rival Australia's largest media players. The deal also brings HOYTS CEO Damian Keogh onto Vinyl’s board, signalling a strategic pivot towards integrated media offerings.

Vinyl Group has announced the acquisition of Val Morgan Digital for $10.5 million, significantly expanding its digital media assets and audience reach. This move positions Vinyl as a leading player in Australia’s Adaptive Media landscape with promising financial prospects.