Latest Adaptive Media News

Vinyl Group has expanded its media footprint through key acquisitions, boosting national audience reach and setting a clear path to profitability in FY27 with AI-driven Adaptive Media strategies.

Vinyl Group has acquired Time Out Australia from Time Out England for nominal consideration, boosting its digital audience reach to 55% of Australians and completing a $2.4 million placement to fund integration. The acquisition is expected to be earnings accretive in FY27, reinforcing Vinyl's position as a leading cultural media platform.

Vinyl Group lifted its Q3 cash receipts by 24% to $4 million despite seasonal softness and completed the $10.5 million acquisition of Val Morgan Digital, expanding its digital audience to rival major Australian media players. The company now targets an EBITDA positive run-rate in the first half of FY27 amid leadership changes and strategic realignment.

Vinyl Group has completed its $10.5 million acquisition of Val Morgan Digital, boosting its digital media revenue by 73% and audience reach to rival Australia's largest media players. The deal also brings HOYTS CEO Damian Keogh onto Vinyl’s board, signalling a strategic pivot towards integrated media offerings.

Vinyl Group has announced the acquisition of Val Morgan Digital for $10.5 million, significantly expanding its digital media assets and audience reach. This move positions Vinyl as a leading player in Australia’s Adaptive Media landscape with promising financial prospects.