Latest Advertising Technology News

Life360 has completed its $120 million acquisition of advertising tech firm Nativo, expanding its reach and capabilities in family-focused digital advertising. The company also announced surpassing 50 million monthly active users in the U.S., positioning it alongside major consumer platforms.

ARN Media reports a challenging second half of FY 2025 with a 10% revenue decline and expects EBITDA to fall 25%-27%, while advancing a $40 million cost reduction program and repositioning as an entertainment business.

Life360 has announced its acquisition of advertising tech firm Nativo for $120 million, aiming to expand its advertising reach and enhance its platform with advanced technology. The deal is set to close in January 2026, promising to blend family insights with premium ad experiences.

Life360 has reported a record-breaking third quarter in 2025, with significant growth in users, revenue, and profitability, while announcing a strategic acquisition to expand its advertising capabilities.

Adslot Ltd reported a 34% drop in revenue to $5.77 million for FY25 but significantly reduced its net loss by 65% to $3.7 million, driven by cost cuts and strategic partnerships. The company is focused on growing its Trading Technology segment despite ongoing market challenges.

ARN Media reported a 7% revenue decline in the first half of FY25 amid audience challenges and a sluggish post-election market, yet digital audio revenue surged 21%. A $40 million transformational cost-out program and leadership overhaul set the stage for a strategic reset and growth in the second half.

Nine Entertainment reported a 2% revenue rise in FY25, powered by digital and subscription growth, while navigating EBITDA pressures and completing a major Domain stake sale.

Southern Cross Media Group (SCA) reports a robust FY25 with 5% revenue growth, a surge in digital earnings, and a significant reduction in debt, underpinning a resumed dividend payout.

Southern Cross Media Group reported a 5% revenue increase for FY2025, powered by growth in broadcast radio and digital audio, with its LiSTNR platform achieving profitability for the first time. The company declared a fully franked final dividend of 4 cents per share and outlined a new executive remuneration framework aligned with shareholder returns.

Adveritas Limited has gained Meta's green light to integrate its AI-powered TrafficGuard platform with Facebook and Instagram, promising real-time ad fraud protection and enhanced campaign efficiency.

Adslot Ltd has raised nearly $1 million through a mix of secured convertible notes and a private share placement, aiming to strengthen its balance sheet and fund key projects. Shareholder approval and ASX waivers remain pivotal next steps.

Adveritas Limited reports a robust 62% increase in annualised recurring revenue to $10.47 million and a record doubling of full-year cash receipts, backed by a strategic $8.5 million institutional placement to accelerate growth in the US and new verticals.