Latest Marketing Strategy News

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Proteomics International secures a key Medicare reimbursement rate for its PromarkerD test, a predictive diagnostic for diabetic kidney disease, marking a critical step in its US commercial rollout.
Ada Torres
Ada Torres
26 Nov 2025
Lumos Diagnostics has achieved a major milestone by securing 100% Medicare reimbursement recognition for its FebriDx test across all seven US Medicare Administrative Contractors, paving the way for broader adoption in the American healthcare system.
Ada Torres
Ada Torres
21 Nov 2025
HITIQ Limited has launched its PROTEQT™ concussion management system in North America, securing exclusive Canadian distribution rights and initiating a dual-channel market strategy targeting hockey’s vast ecosystem.
Ada Torres
Ada Torres
20 Nov 2025
HeraMED has achieved a significant regulatory milestone with the Therapeutic Goods Administration upgrading its HeraBEAT fetal heart rate monitor to Class IIb, making it the only remote home-use device approved in Australia. This positions the company for a potentially lucrative expansion in the Australian maternity care market.
Ada Torres
Ada Torres
20 Nov 2025
Airtasker has raised $10 million in a strategic equity placement led by iHeartMedia, aiming to accelerate its growth in the US and UK markets through targeted marketing and expanded media partnerships.
Sophie Babbage
Sophie Babbage
17 Nov 2025
Locksley Resources has partnered with Columbia University to develop cutting-edge, sustainable technologies for rare earth and critical mineral processing in the US, advancing its Mine-to-Market strategy amid growing government support.
Maxwell Dee
Maxwell Dee
17 Nov 2025
Xero Limited reported a robust first half of FY26 with 20% revenue growth and strong cash generation, driven by sustained momentum across its core markets and the strategic Melio acquisition expanding its US footprint.
Sophie Babbage
Sophie Babbage
13 Nov 2025
Vection Technologies has announced the acquisition of Monogic Limited, a digital marketing agency based in Hong Kong and Singapore, marking a significant step in its Asia Pacific expansion strategy. The deal enhances Vection’s AI and XR capabilities while adding immediate revenue and earnings contributions.
Sophie Babbage
Sophie Babbage
11 Nov 2025
Proteomics International secures half a million dollars from the Western Australian Government to accelerate commercialisation of PromarkerEndo, a groundbreaking blood test for early endometriosis diagnosis.
Ada Torres
Ada Torres
6 Nov 2025
Temas Resources has launched an accelerated 2,500-metre drilling campaign at its La Blache titanium-vanadium project in Quebec, aiming to refine resource estimates and advance proprietary processing technology.
Maxwell Dee
Maxwell Dee
5 Nov 2025
Locksley Resources has received a non-binding Letter of Interest from the U.S. Export-Import Bank indicating potential financing support of up to US$191 million for its Mojave Project, aligning with U.S. efforts to rebuild domestic critical minerals supply chains.
Maxwell Dee
Maxwell Dee
3 Nov 2025
Resolution Minerals has completed a pivotal drilling phase at its Horse Heaven Project, confirming visible tungsten mineralisation and securing A$25.1 million in institutional funding to accelerate exploration and development.
Maxwell Dee
Maxwell Dee
31 Oct 2025